By Sachin Murdeshwar

Aviva Life Insurance, one of India’s leading private insurance companies, announced the launch of ALISHA, a Conversational Computing Solution (Chatbot), in collaboration with Findability Sciences, a cognitive and AI solutions company, headquartered in Boston, USA. ALISHA is powered by IBM Watson’s Conversation API and fulfils Aviva’s objective of providing meaningful insurance guidance anytime, anywhere. ALISHA serves as a guide to help customers choose suitable life insurance plans and solutions.

The Chatbot, ALISHA – Aviva Life Insurance Self Help Assistant, is amongst India’s first few NLP (Natural Language Processor) powered Conversational Computing Solutions. It is able to interpret customers’ questions and direct the flow of the conversation to guide and assist customers, much like the way people interact and respond in natural language with human like interactions. ALISHA allows existing and prospective customers of Aviva Life Insurance to have easy access to information about various insurance policies 24/7 and round the clock instant response to their queries.

As a leading Fintech, Aviva Life Insurance understands the power of technology and the introduction of ALISHA is a step ahead in simplifying things and taking customer experience to another level. ALISHA is now live on the avivaindia.com and Aviva India’s official Facebook page.

Commenting on the launch, Ms. Anjali Malhotra, Chief Customer, Marketing & Digital Officer, Aviva Life Insurance said, “At Aviva, we harness the power of Digital to make our customer experience not just differentiated but also deeply fulfilling. ALISHA is Aviva’s answer to the needs of today’s customers who desire to get in touch with us at anytime, anywhere. Our one of a kind Chatbot serves as an impartial advisor who helps customers make the best decision for themselves and their loved ones.”

“It was an honor to work with Aviva’s visionary team to make ALISHA a reality. With our revolutionary architecture of Findability Platform®, cognitive and AI applications like ALISHA are now easy to conceptualize and implement. ALISHA is a first of its kind solution for the insurance industry and will certainly offer a unique experience to Aviva’s customers,” said AnandMahurkar, Founder and Chairman of Findability Sciences.

Findability Sciences is a Japan’s SoftBank Corp’s portfolio company. It has also formed a joint venture with SoftBank in Japan. SoftBank Telecom India along with Findability Sciences consulted Aviva on this implementation.

Speaking on the launch of ALISHA, Mr. Daichi Nozaki, Managing Director of SoftBank Telecom India said “I am delighted with this new partnership between Findability Sciences and Aviva Life insurance In India. ALISHA uses cutting edge technology which will hail the era of Artificial Intelligence in the insurance industry in India. Findability Sciences’ partnership with Aviva Life Insurance will usher in a new wave in customer service by helping customers improve their decision-making capabilities.”

ALISHA answers queries related to Aviva products and propositions and assists customers in deciding the best suited plan for them by giving them relevant information in the form of FAQs, blogs, product brochures and more. It then generates instant premium quotes and mails them to the customer. This innovative tool thus offers a human-like experience and enhances the ability to serve customers around the clock efficiently.